A rebranding project for a local vintage market in Hobart.
Inspired by the idea of vintage wear, I had a discussion with the project owner and decided to take the path of creating a visual identity that is not meant to be followed in a dos-and-don’ts fashion, but more like an aesthetic statement.
Nothing is yes or not. We even didn’t settle with one logo. Just like wardrobe, you mix and match according to occasions, and you walk out in style.